Social media cannot be stopped. With thousands adding to the social network platforms each day, companies are having to keep up with the change and adapt these new social realms.
The power of social media can be seen clearly through an article on Obama’s Tweet meter. On 9 May 2012, Obama tweeted out to his followers “Same-sex couples should be able to get married.” This single, simple tweet created a buzz on twitter with a higher outreach and response than previously capable in future generations. His tweet was retweeted over 30,000 that day and led to not only an increase of twitter followers, but also gave Obama a huge popularity boost on the network.
With the ability to reach an impact consumers and fans with the touch of a button, it seems obvious that companies must equip themselves with strategic methods of sharing, broadcasting and communicating their brand via social media.
As companies strive to reach consumers in new and effective ways, social media has given a platform that companies not only share information, but are also able to build a stronger relationship through a two-communication practice. The power of social media is huge and only getting bigger as new technologies and capabilities allow for more transparency and dependability from a company. All companies should eventually strive to have a presence on one or more social media platforms in order to reach target audiences and further.