Social media is here to stay!
It is obvious with the insane increase in social media use by consumers and people, it is apparent that brands and companies should utilize social media platforms. Companies are able to communicate with consumers in new ways and in a more conversational manner.
Companies and brands have been utilizing social media to bring awareness and drive sales. Traditional media has been utilized by public relations practitioners, however, new online media such as social media platforms now have the potential to reach consumers at new levels.
With consumers striving to find the latest and greatest and looking for the next great technology, companies have to be on the forefront of technology and stay active online where the consumers are.